This October sees the launch of a brand new advertising campaign with the Yale brand hitting TV screens nationwide.

The advert, which will be aired throughout the month on Channel 4, Sky, and ITV, will showcase the benefits of the new Conexisâ L1 Smart Door Lock. It will highlight how the Smart Living solution can add convenience to everyday lives as well as giving peace of mind that your home is secure.

Paul Atkinson, Sales and Commercial Director for Yale, commented: “This is the first time in recent years that we have used TV as a platform to target UK homeowners, and we’re excited to see the Yale brand in living rooms across the country.”

Backed by a robust online and social media campaign, this is Yale’s biggest ever media spend, helping to drive consumer demand during a key time for security sales when the nights start getting darker and burglaries increase.