APEER OFFICIALLY LAUNCHES SILKA SMOOTH DOOR RANGE, INCLUDING NEW SOLID VERSION

Following a highly successful reveal at the 2019 FIT Show, Apeer has now officially launched its contemporary, Silka smooth skin composite door range, which now includes a stylish solid version that has been introduced following high demand from customers.

The Silka range, which is manufactured to the same exacting standards as Apeer’s other market leading door and window products at its state-of-the art facility in Ballymena, Northern Ireland, is a collection of modern, smooth skin doors that comes with a choice of high-quality hardware and design options. Boasting the premium aesthetics of aluminium entrance doors, but at a more competitive price point, the Silka Collection will appeal to today’s increasingly style conscious consumers who want premium, design led products for their homes, and also matches perfectly with Apeer’s award-winning ‘frameless’ Lumi window system, especially when specified with the ‘all glass’ trim option.

Apeer’s marketing manager, Linda Tomb, commented: “We had a fantastic response to the initial unveiling of the Silka range at the 2019 FIT Show, and the feedback we’ve had since then from customers has also been overwhelmingly positive. Over the summer months we’ve responded to increased demand for a solid version to be added to the Silka collection, and we’re proud to announce that this option is now available and ready to order.”

The range, which is also available to order through Apeer’s online configurator, Doorbuilder, is comprised of eight door styles with a choice of six stainless steel, and two all glass glazing trims – unique to the Silka collection – plus four further bespoke design options that feature distinctive horizontal lines. Available in anthracite grey, light grey, black and cream, customers can also choose from black or anthracite grey should they specify the horizontal lines option, with white available as an option for the inside facing leaf.

Linda concluded: “The demand for premium and contemporary window and door products continues to grow and with the new Silka collection, our existing and potential new customers are perfectly equipped to respond. Silka has the look and feel of a more expensive aluminium door, without the premium price tag, and is combined with the market leading thermal efficiency, security and design features that have become the hallmarks of all our doors at Apeer.”

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