A senior new appointment is already having an impact at world-leading sealant supplier tremco illbruck.

Experienced salesman Ben Alcock has joined the team to spearhead TP650 Trio, the manufacturer’s best-in-class window installation tape, as Business Development Manager.

Having previously worked at a number of the UK’s biggest fabricators and trade counter networks, Ben brings years of fenestration sales experience, and an intuitive understanding of the wants and needs of installers.

“I’m delighted to be joining the country’s most respected sealant supplier, especially to oversee such a fantastic product,” Ben comments. “tremco illbruck has recognised the need for a new generation of sealing products, capable of offering the most outstanding weather resistance and thermal efficiency. And that’s why we’ve developed Trio TP650, our best-in-class window installation tape.

“Trio has been designed and engineered to excel in every respect. It’s a pre-compressed, multi-functional polyurethane tape that’s impregnated with flame-retardant resin.

“What that means in practice is that it offers outstanding thermal efficiency, outstanding air-tightness, and driving rain resistance up to 600 PA. It seals and protects corner joints from mould and fungi. It significantly improves acoustic insulation.

“And, most importantly of all, it’s a breeze to fit. A lot of other non-silicone sealant solutions on the market are flawed. They’re incredibly difficult to align, or they crease around corners. Trio has none of these problems – and can be measured and applied in a matter of minutes.

“I think Trio has the potential to become fenestration’s favoured installation method – and my goal is to create a real buzz around the product.”

Ben is currently touring Eurocell branches across the South West of England, which are currently stocking TP650 Trio as part of a trial. If it proves successful, TP650 will be rolled out to branches countrywide.

TP650 Product Manager David Naylor comments: “It’s fantastic to have someone with Ben’s experience, enthusiasm and drive on the team. He has really added great positivity and is the perfect person to champion our game-changing product, TP650 Trio”.

For more information, contact tremco illbruck on 02476 855000 or visit