One of the UK’s leading tiled roof manufacturers, SupaLite has seen incredible success from their telesales campaign, conducted by industry data specialists Insight Data.

Preston-based SupaLite, which specialises in lightweight replacement tiled roof systems for both conservatories and orangeries, joined forces with Insight Data’s experienced telemarketing team to promote their retro-fit product range.

Steve Hacking, Operations Director at SupaLite comments: “After a successful launch this spring with the new Supalite flat roof orangery, we have a lot to shout about. We spoke with Kirsty, Alex and the team who suggested exploring telemarketing to promote our business and our product range.”

“We have worked closely with Insight Data on a number of telesales campaigns so far this year, and we firmly believe it has produced by far the best results in terms of lead generation and new business. We’re so impressed with the experience and the results, we are moving further budget towards Insight Data to complete additional telesales campaigns.”

Telemarketing is one of Insight Data’s fastest growing services, providing an opportunity to create campaigns for lead generation, market research, appointment setting and customer surveying. Taking advantage of Insight’s unrivalled industry prospect data and their highly-experienced in-house telemarketing team means businesses have a full telesales operation at their disposal, without the overheads.

“Telesales provides a fast and cost-effective way to generate leads and ultimately win new business,” adds Kirsty Winter, Business Development Manager at Insight Data. “The strength of our data means we can develop a full-managed campaign that directly targets SupaLite’s ideal customers across the country. We’re delighted that the campaign generated such positive results for SupaLite and look forward to working closely on subsequent campaigns and additional projects in the future.”

In addition to telesales campaigns, email marketing and direct marketing, Insight’s industry-specific prospect data powers Salestracker, the firm’s groundbreaking online prospect database, CRM system and integrated email marketing platform. Providing up-to-date contact details and business information for over 60,000 potential customers, Salestracker has helped some of the industry’s biggest names effectively target new customers in their area and across the country.

For more information contact Insight Data on 01934 808293 or via email at