Independent hardware distributors Window Ware recently partnered with Insight Data, the industry’s leading provider of prospect data and market intelligence to commission an in-depth, independent study surrounding supplier preferences.

Insight Data’s in-house research team quizzed a cross-section of industry professionals about the suppliers they use, the qualities they look for and who they believe is the best. The research was conducted in double-blind conditions, where neither researcher nor respondent knew of Window Ware’s involvement to ensure the findings were completely unbiased.

Sarah Binns, Head of Internal Sales and Marketing at Window Ware comments: “Whilst our position as one of the UK’s leading hardware distributors has been achieved through constantly listening to our customers and meeting their supply needs, for us to grow and improve further, we need to gain an understanding of the wider industry’s perspective. In this sense, Insight Data’s expertise and market research has been simply invaluable.

“We were able to learn so much from their findings and really understand what the ideal supply partner looks like to fabricators of all sizes. It’s a great validation of our approach that respondents actually named us the best supplier and cited many of our practices as important attributes of a supplier. We must thank Insight Data for the professional, quality service they provided, they have been fantastic to work with and the results exceeded our expectations.”

“The team at Window Ware came to us to gain a greater insight into the supplier preferences of the industry and I’m delighted that we were able to help,” adds Jade Greenhow, Operations Director at Insight Data. “Independent market research is an incredibly powerful tool, providing businesses with an unbiased representation of the industry’s thoughts and habits which they can use to adapt and grow. We’re really pleased Window Ware are happy with the results and we look forward to working with the team on future projects.”

Market research is just one of many specialist services offered by Insight Data, with the firm also specialising in telesales campaigns, email marketing, direct mail and prospect data. At the heart of their operation is their talented team of researchers which conduct over 15,000 calls every month to not only complete market research but to update and amend their live database of over 60,000 potential customers across the industry.

This unrivalled live database powers Salestracker, Insight’s online prospect database, CRM system and integrated email marketing platform. Providing business information, contact details and credit ratings for businesses in the glazing industry as well as housebuilders, architects, main contractors and local builders, Salestracker is trusted by the industry’s biggest and most respected brands.

For more information contact Insight Data on 01934 808293 or via email at