TuffX, the Merseyside-based toughened glass specialists, have seen resounding success with Insight Data’s Local Builders database, generating over £250,000 of new business.

The firm, which recently launched their new aluminium walk-on rooflight, has been promoting their range of glass solutions including toughened glass, glass balustrades and rooflights to Insight’s database of over 25,000 general builders and contractors. To do so, TuffX has been using STEM, the powerful email marketing platform that forms part of Salestracker, Insight Data’s online prospect database and CRM system.

Graham Price, Managing Director of TuffX comments: “The TuffX range continues to prove very popular with businesses across the industry, whether it’s our full range of glass, our extensive collection of rooflights or our balustrade and balcony options. Our range combines the very latest innovations with our decades of manufacturing experience, and ultimately presents valuable opportunities for glazing companies, but also builders and contractors too.

“When we knew we wanted to target this market, we knew we needed to speak to Insight. The combination of their data and STEM has been instrumental in helping us connect with builders both locally and nationally. With over a quarter-of-a-million pounds worth of business so far, it really demonstrates the demand that’s there for quality glass solutions. We are absolutely delighted with the results, and we look forward to more success with Insight and STEM in the future.”

Jade Greenhow, Operations Director at Insight Data adds: “We are thrilled for Graham and the team at TuffX that they are seeing such great results from STEM and our Local Builders database. As the market continues to diversify and new tradespeople emerge on the scene, reaching out to Local Builders and new markets provides a clear way to expand and win new business.

“It’s fantastic to see a forward-thinking company like TuffX reach out to a market which is continuing to gain a greater foothold in the home improvement sector. We can only imagine other businesses will see their success and ultimately follow their lead. We congratulate the TuffX team on this fantastic achievement and wish them every success moving forward.”

The Local Builders database is the result of painstaking investigations by Insight’s in-house research team. As many local builders do not actively promote themselves or even have a website, they are notoriously difficult to track down. With over 24,000 verified email addresses, the database provides the most comprehensive and detailed data of its kind.

The database is just one of six key prospect databases offered by Insight Data, with up-to-date contact details and business information for glass and glazing companies, housebuilders, main contractors, architects and most recently, builders merchants. In short, Insight Data allows businesses to communicate with almost 70,000 potential customers, via telephone, in-person or through a high-impact direct mail, telesales or STEM email campaign.

For more information, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk. To find out more about TuffX, visit www.tuffxglass.co.uk/ or call 0845 3400 200.