New Business Development Executive helps merger run smoothly

Central Window Systems, the result of a recent merger between high quality aluminium supplier Central ASL and PVCu supplier Central RPL, have appointed a new Business Development Executive to assist the company’s customers with the transition.

Aaron Doyle’s promotion coincided with the February merger, which saw the sister companies join forces in order to provide customers with the best products and services that both have to offer.

Central ASL offer an outstanding aluminium range, which includes bi-folds, patio doors, sash and casement windows, while Central RPL offers high quality PVCu products such as windows, doors, conservatories, and flat roof systems.

Today, both ASL and RPL customers can continue to source their aluminium and PVCu products from under one roof – and that’s where Aaron, who has been with the company for four years, can help.

“One of my main roles is to work with existing customers, helping to make them aware of both ranges, alongside our marketing tools, such as Central Hub,” he explains.

“By becoming Central Window Systems, installers can benefit from the full extent of the products we supply, and we’ll be able to offer a more cohesive service across the board.

“My role is to minimise any disruption for our existing customers during this transition, ensuring that they continue to receive the outstanding products and services they’re used to.”

Aaron has also been tasked with giving more installers access to the company’s Central Hub, a 24-hour portal providing a full range of marketing, sales, software and business support.

Central Window Systems CEO Gary Morton comments: “When we merged ASL and RPL in February, Aaron was the obvious choice for this role. He has been with us for four years, working in both the aluminium and PVCu divisions, so has an intimate understanding of the businesses and their products.

“We’re confident that he will make this transition as smooth as possible for all our customers.”

For more information, call Central Window Systems on 0121 500 0505 or visit