Working faster and smarter is the way to success

With the past year of uncertainty nearly behind us, now is the time for businesses to strengthen their objectives and put a plan in place for the rest of 2021. Here, Jade Greenhow, Operations Director of award-winning specialist data supplier Insight Data, discusses why working with the most accurate and up-to-date industry data is essential in growing your business – and why Insight Data can help you work smarter and faster to get there.

With restrictions lifting and the imminent return to unrestricted working, the UK economy is on the road to recovery. Which is fantastic news for companies everywhere as the country looks to get back to business.

And with 12 months of uncertainty behind us, now is the time for businesses to strengthen their objectives and put a plan in place to tackle the rest of 2021 and 2022 – as standing still could be disastrous.

As competitors have the same idea, working faster and smarter than before will be the way to get ahead and working with real time GDPR compliant data will be pivotal in how you reach your target audience, who you want to retain and how you can grow your business.

At Insight Data, we have been helping businesses scale rapidly with our highly targeted, accurate business data for 15 years. And there is no better time to reach out to us and let us help you unlock your growth potential.

Data driven

There is a reason why data should be the most important part of your marketing mix; if you don’t target the right people then you are hardly likely to make any sales.

Customers want information that’s useful to them, so marketing messages relevant to their specific needs will mean they are more likely to engage with your content.

Data-driven marketing enables you to have a much better idea of what and when to send marketing messages and can optimise your brand communications based on customer information.

Knowing as much information about your customers will allow you to develop highly targeted marketing campaigns that cater to their specific needs, desires and future behaviours, and such insight will help you to target the right customers with the right messages for the highest possible return on investment (ROI).

Salestracker

Our online prospect database and CRM system, Salestracker, holds detailed information that is updated live in real-time using seven different verification processes, including a team of telephone researchers making over 20,000 calls a month.

This allows us to manage our prospect databases more frequently and accurately than any other data supplier and helps our customers target prospects more precisely, often generating five times more response.

The accuracy of Salestracker provides our clients with all the data they will need to find out everything they need to about a business, from the products they buy-in and their target market, to the areas they cover, the key decision makers and their turnover.

It means you have the right background intelligence on the companies that you are contacting so to help the relationship along and make your communications more personal.

It provides you with real time information of not only your existing clients but an untapped potential customer database and it’s no surprise that Salestracker currently has over 700 users across the fenestration and building products industry.

A better business

Using data and Salestracker can also help you view current trends and establish new routes to market and new opportunities.

It also allows you to streamline your business thanks to credit profiling which allows you with a clear view of who best to work with and replace high maintenance, low credit, or credit-risk customers with carefully targeted profitable customers.

It can also help you pull together sales and marketing in one place, look at measurability on how your selected data is being used and can tell you how your teams are performing, helping you slash your marketing costs, save hundreds of wasted sales hours, and improve effciceicny.

Salestracker can even be used for remote working, with shared customer information, document storage, tasks, lead management, team activity and reporting.

Since launching in 2006, Insight Data is now the leading provider of marketing data and CRM software exclusively in the UK construction, fenestration, and glazing industries, helping suppliers get better results from their sales and marketing. If you are looking to grow your business in a faster, smarter, way, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.    

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