Carl F Groupco’s My CFG streamlines the hardware buying process

Leading independent hardware distributor Carl F Groupco has reported a rapid increase in the number of users of its innovative online platform, My CFG. Launched in August 2022, My CFG was designed to make the hardware buying process as seamless and efficient as possible for its customers.

Clare White, Marketing Manager at Carl F Groupco, explains: ”In today’s digital age, online purchasing has become second nature in both our personal and professional lives. Recognising this trend, we tailored My CFG to meet the evolving needs of our trade customers by offering a wide range of functions, including online ordering, access to account information such as invoices and statements, pricing and secure payment options. From the start, we have ensured that the platform delivers tangible value through a user-friendly interface and seamless processes. With the number of users doubling in the past twelve months, it is pleasing to see our customers embracing the platform’s many features and comprehensive functionalities.”

The easy-to-navigate platform works across desktop and mobile devices and users can access the portal 24/7/365. Orders are linked directly to Carl F Groupco’s ERP system which speeds up processing times and ensures there are no administrative errors.

Luke Handyside, Factory Manager at Addspace Construction Ltd, said: “My CFG has changed the way that we purchase our hardware from Carl F Groupco. We can order anywhere, anytime and have access to our customised product list and pricing. It’s made purchasing hardware less time-consuming and less of a chore.”

Despite the undeniable benefits of My CFG, Carl F Groupco remains committed to the importance of human interaction in building strong customer relationships. Andrew Price, Regional Sales Manager for South-West England at Carl F Groupco, said: “My CFG helps our customers, but it also helps us too. Steve Lee, our Internal Sales Co-ordinator, and I have more time to deliver value-added support to our customers where we can provide our technical expertise. We have built our reputation on outstanding, above and beyond customer service and My CFG is not a replacement but an extension of that service commitment.”

Carl F Groupco places a strong emphasis on providing a proactive customer focussed service which extends to bespoke labelling, repackaging into hardware sets and breaking down box quantities for additional flexible support. The company also offers product testing support to its customers, ensuring a seamless process from product selection and sampling to manufacturing, testing and post-test advice. In addition, the company will utilise its relationships with hardware manufacturers, collaborating on product development to help give fabricators and installers the hardware features they need for the UK market.

Clare concludes: “The growing popularity of My CFG is testament to Carl F Groupco’s dedication to meeting and exceeding customer expectations by providing exceptional service and support, both online and offline.”