Leading premium retailers from across the fenestration sector gathered at Old Trafford in Manchester last month to attend Conservatory Outlet’s latest Sales & Marketing Conference.
Held annually, this event brings the network of retailers, alongside respected industry figures, Conservatory Outlet’s sector-leading marketing team and digital agency, as well as key business partners together to discuss the latest trends and strategies that are shaping the home improvement market.
With the former European Champion’s pitch as the backdrop, presentations covered a wide range of topics including the highly anticipated launch of Conservatory Outlet’s Premium Retailer campaign and an overview of marketing trends and analysis from leading digital marketing agency, DigitalKOG.
Additional presentations focused on unique product demonstrations and insights, sales techniques and how best to maximise new and emerging sales and marketing channels.
All presentations and speakers were chosen to allow attendees to learn, network, and gain practical knowledge to drive business growth.
Conservatory Outlet’s CEO, Greg Kane, reflecting on the conference’s success, remarked: “It was great to see so many people join us in Manchester, and I’ve received nothing but praise regarding the content and the team’s organisation.”
“This year’s Conference has been our highest-rated and highest-attended yet. We put a great deal of effort into designing a tailored agenda, covering both macro and micro topics relating to both sales and marketing.”
Andy Hill, Director at TWC Home Improvements, adds: “It was a fantastic event. The case studies presented by Conservatory Outlet and DigitalKOG were extremely useful, the external speakers were engaging and there I learnt today that I can take back to my business.
“Working with Conservatory Outlet allows us to attend these events and gain new insights and analysis about products, services and the wider market that we simply can’t get anywhere else.”
The Sales & Marketing Conference followed in the footsteps of two widely successful Operations Conferences in February. It will continue to be supported by the company’s ongoing monthly marketing and social media training, as well as our well-attended best practice sessions that have a more operational focus.”
Additionally, Conservatory Outlet has also announced it is expanding its Sales Training programme in a bid to further enhance its retailer’s sales teams.
“It’s an exciting time to be part of the Conservatory Outlet Network,” concludes Greg.
“Both leads and sales are up year-on-year across the Network and we’re working hard to ensure that our Premium Retailers can continue outperforming the competition.
“Events such as this give our customers the ideas and strategies they need to succeed and we look forward to helping them grow their market share further.”
