Amelia Gaughan, Head of Marketing for Affordable Windows Group, discusses why spring is the ideal season for installers to re-evaluate their business and embrace new opportunities.
At last, spring is upon us! This time of year is a byword for new beginnings and fresh opportunities. Like the flowers bursting into bloom, this spring season is a symbol of renewal and fresh beginnings. As the days grow longer and warmer, homeowners turn their attention to their spaces, envisioning ways to refresh and breathe new life into their home in time for balmy afternoons, sunny barbecues and family gatherings.
Naturally, this means opportunities for installers to win new projects, making the most of better weather (we hope!) to achieve their clients’ dreams. However, any installer is only as good as the materials they’re working with. Which, in turn, means dealing with trusted suppliers.
As we approach this season of growth, it’s the perfect time for forward-thinking installers to evaluate their offering and position themselves to capitalise on the surge in home improvement projects.
Capitalising on consumer behaviour
Springtime – with associations of spring cleaning, refreshing your home and generally clearing out the winter cobwebs – is a traditionally popular time for homeowners to embark on home improvement projects.
According to a report published by Aviva in February 2025, almost seven million UK homeowners plan to renovate their homes in the next two years. This represents a significant opportunity for installers who are looking to win new projects.
Our Timberlook flush sash windows provide the authentic timber aesthetic that many period property owners desire, whilst delivering the practical benefits of modern uPVC, However, they also come with several product innovations that put them a cut above the rest.
Our window range incorporates Timberweld joins (to replicate traditional mortise and tenon joints), optional heritage Radlington cills, authentic “Peardrop” and “Monkeytail” handles and textured wood-effect foils. Alongside these period features, we’ve also incorporated innovative designs, such as concealed trickle vents and an optional glazing upgrade that brings the U-value down to just 1.2.
However, if you’re an installer looking to scale your business, the right supplier won’t just provide products; they will also equip you with the tools to sell more effectively.
We understand that selling heritage-style windows presents unique challenges, particularly when homeowners struggle to envision the transformation. That’s why we’ve developed comprehensive support systems that help our installers sell with absolute confidence. Our partnership with Tommy Trinder’s Framepoint® Technology provides installers with an easy way to showcase the features that make the Timberlook range so special. In just 18 months, Timberlook installers have quoted £14.3m worth of heritage windows and doors through the platform, converting £2.6m into confirmed orders.
Beyond this technology, our lead generation programme now delivers over 500 qualified monthly opportunities for our installer network – triple our initial target. We further support Timberlook installers with a dedicated UK-wide delivery fleet, complimentary sample windows, free-of-charge branded installer apparel, and easy access to technical specifications and ordering forms.
Diversifying your portfolio for growth
Spring also presents an ideal opportunity to expand your product offerings to capture different market segments. There’s no denying that heritage systems have experienced a huge boom in recent years, and this is why we recently launched Timberlook’s sister-brand, Decorio.
While Timberlook caters to those seeking classic timber aesthetics, Decorio’s steel-look aluminium range of windows and doors appeals to homeowners drawn to art-deco/ industrial-inspired designs and slim sightlines.
For installers, offering both ranges allows you to serve a broader customer base without compromising on quality or authenticity. Whether a project involves a Victorian terrace requiring timber-look flush casements or a converted warehouse where steel-look doors create the perfect statement, having access to both systems means you never need to turn away business.
As the season changes, ambitious installers have a genuine opportunity to drive substantial business growth. By partnering with suppliers who offer distinctive, premium products backed by comprehensive support, you can position yourself to capture a significant share of the spring renovation market.
At Timberlook, we’re committed to supporting our installer partners through this busy period and beyond, providing not just exceptional products but the expertise and tools to help your business flourish. After all, spring should be a time of growth – not just for gardens, but for forward-thinking installation businesses as well.
For more information, email sales@timberlook.com or visit Timberlook.com. To learn more about Decorio, please visit www.decorio-doors.com .
