Endurance® Aluminium has begun onboarding businesses to its newly launched installer partner scheme.
The new scheme from the fabricator of aluminium windows, doors and internal screens mirrors a similar and established programme from sister brand, Endurance® Doors.
It is designed to act as a catalyst in the success of installer customers providing them with a comprehensive package of support that covers sales, marketing, training, business development and more.
Scott Foster, group marketing director at Endurance®, explains: “At Endurance® Aluminium and across the Endurance® group, we fully recognise the importance and value of our installer partners. They are a vital link in our route to market and play a pivotal role in shaping perception of our brand.
“Our success and that of our installers is very much intertwined and as such, we are committed to doing everything possible to help them succeed.
“The launch of the installer scheme for Endurance® Aluminium is evidence of that commitment in practice and reflects our ethos of ‘Together, we grow.’”
As a member of the Endurance® Aluminium installer partner scheme, businesses enjoy access to a full arsenal of tools that includes digital and social media marketing assets, product samples, showroom materials and custom branded sales literature.
Installer partners also benefit from a regular supply of warm local sales leads created by Endurance® Aluminium’s ongoing and extensive lead generation activity.
This activity ranges from significant consumer focused marketing through to a dedicated ‘Find an installer’ feature on the fabricator’s website.
The launch of the Endurance® Aluminium installer partner scheme follows a series of webinars to help installers understand the new fabricator’s product range and the many innovative benefits it offers.
Initially, membership of the scheme is open only to individuals and organisations that are members of the Endurance® Doors’ installer scheme.
Scott adds: “Since the launch of Endurance® Aluminium onto the market a little over six months ago, it has gained serious momentum, helped by the breadth and quality of its product range as well as the growing popularity of aluminium fenestration solutions.
“The launch of our new installer partner scheme will accelerate those achievements, delivering even greater success for our own business and those of our installer customers.”
