Keystone Market Research is pleased to announce the release of its Summer 2025 Consumer Fenestration Trends Report. Building on the popularity of last year’s feature on smart home technology, this latest edition includes an expanded hardware special.
In the latest report we explore consumer trends in window and door hardware – including colour, finish, style preferences, frustrations, and functionality, offering a deeper understanding into what matters most to homeowners in this important fenestration area.
This quarter’s report is made possible thanks to the continued support of our longstanding sponsors – Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA – and we are especially pleased to welcome Winkhaus UK as our exclusive sponsor for this Hardware Special Edition.
Andrew Wilkins, Head of Marketing for Winkhaus, commented: “At Winkhaus UK we are focused on putting our customers right in the centre of everything we do. The Keystone Consumer Fenestration Trends report gives valued insight into the minds of consumers and the trends that are shaping our industry. We’ve been subscribers since it first launched, and as specialists in hardware, sponsoring the Hardware Special Edition was a natural step. This issue not only gives the industry a deeper look into hardware trends, but through our sponsorship, allows us to share these valuable insights with our customers. We were also proud to contribute to the research by sharing our expertise and input on key questions from a hardware perspective and are excited to see how this report will support innovation, investment, and smarter decision-making, both for us and for the industry as a whole.”
Highlights from the Summer 2025 edition include:
- Analysis of hardware colour and finish preferences, with matte finishes and colour-matched hardware gaining favour among homeowners.
- Evolving attitudes toward smart home features, where break-in detection remains top priority but we uncover why growing numbers of homeowners are opting out entirely.
- A refreshed look at homeowner budgets and spending intentions, revealing which demographics are most likely to invest in home improvements in the second half of the year.
Charlotte Hawkes, Director of Keystone Market Research, added: “We’re delighted to have Winkhaus on board as a sponsor for this edition. Hardware plays a key role in both the aesthetic and functional experience of windows and doors, and this special feature gives the industry a much-needed closer look at what homeowners really want. By combining this with expanded insights on smart technology, budgets and demographics, we’re equipping the market with powerful data to guide decisions at every level of the supply chain.”
Available to order now from the Keystone website we invite all industry stakeholders – manufacturers, fabricators, installers, and marketers – to explore the findings and apply the insights to better align with modern homeowner expectations. And if you’re a customer of any one of our sponsors please get in touch to receive your free copy.
For more information about the Summer 2025 Consumer report and Keystone’s research services, visit: www.keystonemr.co.uk.
