Conservatory Outlet has pioneered an exclusive new retail sales process for its Network of Premium Retailers, launched as part of a substantial six-figure investment into training and development.
Kicking off the long-term programme with its Forté Door collection, the first in a series of national roadshow events, the sessions combine an elite consultative sales process with digital assets and comprehensive sample kits designed to offer a more immersive experience for the homeowner.
Developed and delivered collaboratively by Conservatory Outlet’s in-house team alongside a renowned sales coach from the industry, the sessions combine technical product training with structured, psychology-based sales coaching.
The goal is simple: to arm sales consultants with the knowledge, confidence and tools they need to position Forté doors effectively, overcome objections, and ultimately convert more customer enquiries into confirmed orders.
The combination of tools and techniques really brings to life the features and benefits of its products and helps the homeowner to understand how they could enrich their home.
The coaching programme, along with a range of physical samples and digital assets, is being offered free of charge to Conservatory Outlet’s customers as part of a long-term investment. This significant commitment will upskill sales professionals from across the UK and accompanies the release of new materials, tailored one-to-one sessions, and physical sample kits to support the sales process.
The rollout began with a launch event for its retail partners in Yorkshire before heading over the Pennines for further sessions in Lancashire and Cumbria.
More events will be delivered across the UK in the coming months, with the business aiming to engage more than 200 individuals by the end of the year.
“We know that great products alone don’t guarantee strong sales,” said Greg Kane, CEO at Conservatory Outlet.
“Our exclusively designed sales process is all about giving our Premium Retailers the edge in a competitive field. We’re committed to equipping our customers with a deep psychological understanding of buying behaviours and the confidence to explore a customer’s needs, then introducing how our collection of products might address their requirements.
“This is the first in a series of tailored training programmes that will include our other exclusive product ranges, the Extreme, Envisage and Eclipse collections.”
The Forté Collection, known for its outstanding security, thermal efficiency and range of traditional and contemporary designs, has been a key part of the Conservatory Outlet portfolio since its launch in 2023.
Since being brought to market, the Forté collection has been expanded on with the addition of several new door designs, on-trend colour finishes and new hardware options. The versatility and variety of the range have been a huge hit with both retailers and the public alike. with sales of the door rising by 19% year-on-year.
During the training, consultants are guided through the door’s construction, performance credentials, and hardware options – before exploring proven techniques to pitch those features effectively in a customer setting.
Early feedback has been very positive.
“The training was fantastic,” said Jo-Ann Bowles, Sales Director at West Yorkshire Windows.
“The team received a great deal of practical and actionable information. With the day being split between product knowledge and sales coaching, there’s something for everyone.
“Having a great product to sell helps, which the Forté is. But having that backed up with enhanced training and tailored sales coaching is a massive benefit to both our salespeople and to us as a business.
“I can’t thank Greg and the team at Conservatory Outlet enough for organising this training event, and we’re looking forward to follow-up sessions in the coming months.”
With additional sessions already planned, the launch clearly demonstrates Conservatory Outlet’s commitment to prioritising customer support and sales enablement at the heart of its retail partnership model.
