Freefoam Building Products has celebrated its customer RAM Plastics’ 25th anniversary, having supported the stockist for 15 years. “In an industry that’s had significant ups and downs it’s worth highlighting long-term success stories such as RAM Plastics,” explains Louise Sanderson, Group Marketing Manager of Freefoam, with the most recent collaboration resulting in a new video of the company’s inspiring story on Youtube.
Founded in the late 1990s, RAM Plastics began as a modest operation in Haverfordwest, set up by Roger Payne and Malcolm (‘Mal’) Clark. Over the years, it has grown into a trusted supplier across Pembrokeshire, with branches in both Haverfordwest and Pembroke Dock. The film tells the story of the company’s journey—from humble beginnings to becoming a vital partner for local builders, councils, and even the NHS.
“As an independent stockist Freefoam’s support over the years has helped us grow,” says Roger, Owner and Director. “We’ve always believed in doing things the right way—serving our customers with honesty, speed, and respect. This new film is a tribute to our team, our loyal customers, our main supplier Freefoam and the community that’s supported us for 25 years.”
RAM Plastics’ long-standing 15-year partnership with Freefoam and illustrates the support from both the local sales manager and the central customer support team. As Mal confirms “Freefoam products are top quality, and the support we get—from Steve Shaw and the team—is second to none. It’s a real partnership.”
Louise Sanderson, Freefoam Group Marketing Manager adds “Over the years two local tradesmen have turned a shared vision into a thriving, community-rooted business, which is now a cornerstone of the building plastics industry in West Wales. Long term relationships, like this one with RAM Plastics, are common within our customer base and the video is a fantastic way to illustrate and celebrate this partnership.”
The anniversary video is now available on YouTube https://www.youtube.com/watch?v=4H4nzZmQNfA
