Insight Data has marked a major milestone in 2025, with its Salestracker CRM platform logging more than 1.6 million company page views over the year.
With 800 active users, this averages 2,076 company pages per user, demonstrating the growing reliance on accurate, live business intelligence across the UK construction and fenestration sectors.
Salestracker holds detailed company profiles, giving users access to verified decision-maker contacts, full business descriptions, credit information and product or sector-specific data. Insight Data’s research team maintains the records through thousands of verification calls each month, ensuring users can trust the information when targeting prospects or assessing risk.
The platform also includes an integrated view of credit scores, county court judgements and financial health, presented with a traffic-light risk system to aid prioritisation. Map-based tools allow users to plot prospects geographically, plan routes and visualise concentrations of potential customers. Lead management features enable tasks, reminders and follow-ups to be tracked, while campaign tools support email marketing and performance reporting directly from the platform. Its responsive design ensures users can access these tools seamlessly on mobile devices.
Salestracker serves a wide spectrum of professionals. Sales and marketing staff will use it to generate leads and target the right companies efficiently. Finance teams rely on the platform to monitor credit risk, while managing directors and senior leaders use it to track market trends, competitor activity and sector developments. Each user draws on the platform for their own objectives, applying the same underlying data in ways that support growth, risk management and informed decision-making.
“This milestone highlights the value professionals place on accurate, up-to-date business intelligence,” said Alex Tremlett, Insight Data’s Commercial Director. “Salestracker allows users across roles to act with confidence, make better decisions and focus efforts where they have the greatest impact.”
Salestracker continues to establish itself as a vital tool for UK businesses seeking insight, clarity and actionable intelligence in a fast-moving market. For more information, visit www.insightdata.co.uk
