Hardware specialist Safeware has announced the appointment of Charlotte Maynard-Keene as Business Development Manager, strengthening its commercial team at a time of continued year-on-year growth for the business.
Charlotte will be a familiar face to many across the fenestration industry, having worked in hardware for more than a decade. Widely recognised for her infectious personality and genuine passion for the sector, she brings extensive experience across both traditional hardware and the rapidly evolving smart home space.
In addition to her commercial background, Charlotte sits on the board of the Women in Fenestration Network (WFN), representing the voice of the hardware sector. Her appointment underlines Safeware’s commitment to supporting industry leadership, collaboration and diversity, while continuing to invest in people who add real value to customers.
Commenting on the appointment, Rob Hartill, Commercial Director at Safeware, said:
“We are delighted to welcome Charlotte to Safeware. Her energy, experience and passion for hardware make her a fantastic addition to the team. Having worked with Charlotte before, I know the talent and drive she brings, and her appointment comes at the perfect time as Safeware continues to see strong year-on-year growth. She will be instrumental in helping us build even closer relationships with our customers.”
A key focus of Charlotte’s role will be supporting the continued growth of Safeware’s smart hardware offering, including the ongoing drive of Yale SensCheck™. With her deep understanding of smart home technology and market trends, she will play a pivotal role in helping customers maximise the opportunities this area presents.
Charlotte said her decision to join Safeware was driven by the company’s long-term vision and fully integrated business model: “Safeware’s approach really stood out to me. It’s a complete, end-to-end business that genuinely offers customers a one-stop shop, backed by service, technical expertise and innovation. I’m excited to be joining the team and to play a part in supporting customers and driving the business forward.”
Charlotte’s appointment further reinforces Safeware’s commitment to investing in experienced industry professionals who share its customer-focused ethos and ambition for growth.
