CO Manufacturing has reported a 47% year-on-year increase in sales of its Forté door range, highlighting growing demand for high-performance entrance doors and the effectiveness of its value-led network model.
The growth, measured across 2025 compared with 2024, reflects increased consumer appetite for the Forté brand and the continued success of the CO Retail Network.
Further advancements have been made to the Forté through 2025, with new hardware, colour options, glass styles and slab designs added to the range. That design flexibility, coupled with leading security and performance features, places the door range as a retail-friendly option that appeals to homeowners and installers alike.
But the product only tells half the story as this uplift has been supported by the Wakefield-based fabricator rolling out its innovative sales training process to its retail customers.
The programme combines in-depth technical product training with a structured, consultative sales framework, giving sales teams the tools to explain Forté’s features and translate them into meaningful benefits for homeowners.
Supported by free sample kits, including hardware options and colour options, the training helps consultants devise a strong sales pitch that clearly shows the Forté’s benefits when compared to other brands.
Greg Kane, CEO of CO Manufacturing, said: “Since we rolled out our sales training process, our customers are converting door pitches at a higher percentage than ever before. This free-to-access training has made a real difference and continues to drive growth across the sector.”
The Forté range has become an increasingly important part of retailers’ product portfolios. The collection features multiple core options, PAS24 security, improved thermal performance and, importantly for homeowners, a wide range of design choices.
It is this combination of product and structured sales enablement that has helped members of the CO Retail Network make impressive inroads and capture more market share.
Greg adds: “The performance of the Forté collection reflects the strength of our Retail Network model. We combine great products with world-class training to help our retailers understand how to sell them effectively.
“This mix of technical training, psychology-based sales coaching and practical tools like sample kits gives sales teams the confidence to have better conversations and convert more enquiries.”
This retailer-exclusive training programme forms part of CO Manufacturing’s wider commitment to learning and development, with further training initiatives planned to support retailers across new and improved product lines this year and beyond.
By aligning product development with structured sales support, CO Manufacturing is reinforcing its position as a long-term partner to independent retailers—focused not just on manufacturing high-quality products but also on enabling sustainable growth across its Retail Network.
