Endurance® Aluminium is highlighting its ability to offer fenestration solutions that combine exceptional durability with impressive long-term colour stability.
To ensure homeowners can enjoy many years of lasting enjoyment from Endurance products, all of the fabricator’s windows, doors and internal screens are powder coated to the stringent standards demanded by QUALICOAT Seaside Class.
Russell Hensman, group marketing manager at Endurance, comments: “At Endurance® Aluminium, we pride ourselves on the enormous design freedom we offer homeowners.
“This includes products in a choice of nine colours as standard as well any RAL colour on request. This ability to choose any RAL colour is particularly valuable on heritage-style renovations where precise tones are often needed to match the look of a period property.
“We can also offer dual colour options where one colour features on the exterior of a product and another, second colour appears on the inside. This makes it easier to accommodate different looks such as a traditional external appearance alongside a modern looking interior.”
He continues: “Naturally, we want customers to derive maximum satisfaction and enjoyment from this colour flexibility and QUALICOAT Seaside Class helps to deliver that.”
Formed in 1986 and with its headquarters in Zurich, Switzerland, QUALICOAT is the world’s leading, independent quality assurance organisation for liquid and powder coatings on aluminium.
It was established by several separate national associations who were looking to create standardised quality levels able to provide immediate reassurance to those specifying coated aluminium products for architectural applications.
To become a QUALICOAT member and licensed applicator, businesses must demonstrate they employ numerous best practice systems and methodologies. They must also allow their operations and products to undergo rigorous, independent inspections and testing.
Seaside Class builds on the already high levels of quality demanded by QUALICOAT’s standard classification.
It entails businesses taking extra steps to ensure their coated products can withstand the particularly corrosive environments found within 5km of the coast. To demonstrate their competence in taking these extra steps, businesses must also gain an additional QUALICOAT license.
Specifically, Seaside Class entails creating a deeper etch on the surface of the aluminium product which provides a better key for the subsequent powder coating.
This in turn gives the powder coating increased resilience and the ability to provide even greater levels of protection.
It also ensures the powder coating more effectively retains its original colour and resists fading or discolouration over time and under environmental stressors like UV exposure, temperature extremes and weathering.
Russell Hensman adds: “As a new and exciting choice in an established market, Endurance® Aluminium has sought to create differentiation for our business from day one.
“Aiming for the utmost levels of quality is an important part of this and we are committed to maintaining the highest standards in every area. Offering Seaside class products with their enhanced durability and colour performance reflects this commitment.
“It allows our installer partners to offer their customers products which are a cut – and a coat – above.”
