More than 200 business leaders from the glazing and allied trades turned up online to hear industry expert Andrew Scott share tips and tricks for growth in his latest webinar.
Andrew, CEO and Founder of Purplex Marketing and Insight Data, presented the webinar on February 25 to an audience hungry for advice gleaned from more than 30 years in the glazing industry.
While he acknowledged that the sector has faced challenges over the past year, Andrew explained that now is the moment for firms to take a good look at ways to improve performance and achieve growth.
The session focused on practical strategies for business growth, framed around the Purplex Success Model: Purpose, Plan and Execute. Andrew explained that defining a clear long-term purpose, translating it into a structured plan and committing to disciplined execution are essential for sustainable expansion.
Andrew also highlighted tools such as the Product Market Quadrant and the Business Growth Wheel to help companies identify opportunities and convert them into measurable results.
“Brand equals recognition plus reputation,” he said. “When you get that right, everything multiplies – enquiries increase, conversion improves and customers come back time and time again.”
The webinar concluded with three exclusive offers for attendees: a free marketing audit and review, and a trial of the Insight Data Salestracker platform and, for a limited number, a complimentary two-hour growth strategy session with Andrew Scott.
These offers give businesses the tools to grow faster, sharpen their marketing and reach new customers.
Andrew added: “This was a great session and I’d like to thank all those who attended. I truly hope that everyone left with practical ideas they can put into action straight away.”
For more information on how Purplex Marketing can help your glazing business achieve the growth it deserves, visit www.purplexmarketing.com
