DoorCo put socialising at the centre of this year’s FIT Show operations and the concept proved a success as the team enjoyed a successful 3 days at the industry’s infamous exhibition.
Ellie Pool, DoorCo’s Marketing Manager, gives us a whistlestop tour of the weeks’ events: “The team at DoorCo are absolutely thrilled with the success of this year’s FIT show. The event was a long time in the works and required a huge amount of input from across the business, so to see it all come together and be so well received was a real win.
“We enjoyed a steady stream of visitors across the three days with an influx of guests throughout Wednesday, late into the evening. We set out to put socialising at the centre of our stand as big believers that when the conversation is flowing easily, the business comes naturally, and we really saw this ethos come to life. We had four live cooking services across the three days and these sessions were absolutely packed. It was amazing to see guests flood from across the event and then stay on the stand well beyond finishing their food to enjoy conversation with our team.
“Surrounding the ONE Bar was our four product hubs, one for each of our brands, plus stands to showcase the FLiP cassette system on either side. The hubs provided each brand its own space to really demonstrate the individual brand identities we’ve created and of course, the unique selling points of each product range.
“Each hub was packed with products and innovation including:
- ORiGINAL: We had a full-size Eaton door on display, with all the prepped variations this slab has to offer with a Knightsbridge and Tatton on show too. We also showed off the designs available with our revised ¾ lite blank, as well as our much-loved purpose-built stable door which was painted pretty in pink for the occasion.
- BRiTDOR: Our British born and raised solid timber core range was on display with our two exclusive blanks, Enzo and Glenman, taking pride of place in their best-selling prepped styles. We also showcased the stunning Irish Oak thermoplastic skins and an eye-catching side panel display featuring the Duck Egg blue skins and Skyscraper glass.
- FiRECORE: We had the full range of our FD30 slabs on display to really give guests a feel for just how this product has captured both style and substance with its wide range of designs and permutations, as well as video footage of our 54-minute burn test.
- GRiPCORE: An area with a difference, fitted with a split slab to help guests see the engineering inside the slab, as well as the Door of the Future concept door for visitors to explore.
- Our two GLAZiNG walls then showed off the vast options available with the FLiP system, including a range of standard and painted colours, three profile finishes and even the opportunity to see inside the system with an internal cassette demonstrating the Foam In Place Technology and pre-fitted corners and connectors.
A Look into the Future
Ellie continues: “As well as displaying the best of what we currently have on offer, we wanted to take this opportunity to indicate what’s to come.
“As well as the Door of the Future installation, which explored exciting potential technology concepts, we also showcased our new PAiNT swatch booklets and a prototype for a new peel-back paint swatch, similar to those available from brands such as Dulux and Lick.
“Alongside this, we demonstrated NFC technology, showing how we’re using it and how customers could make use of it too. Our new BM Touch Door Designer, displayed on a large touch screen, showed off 3D door models as part of a new phase of development, so customers could not only experience our current door designer but also test upcoming features too.
“Last but certainly not least, we launched our first ever USA specification and showed the industry how we will be entering this new market with a designed for purpose version of our Eaton door. This area became a real talking point, and it was great to drum up some excitement around this new venture.
“To summarise, FIT Show 2025 was a real triumph for Team DoorCo. We are incredibly proud of everyone within the business who helped us bring the stand to life and of course, very grateful to all the wonderful partners and customers who supported us in various ways from fabrication to hardware to print work and beyond. So, to those involved, another big thank you.”
For more information, visit: https://trade.door-co.com/
