In a highly competitive retail market such as home improvements it’s imperative to build trust with consumers, which is why Endurance® Doors is delighted to have received its 3000th online review – more than any other fabricator.
“Consumer spending remains tentative, and awareness of less scrupulous suppliers is increasing,” says Scott Foster, sales and marketing director at Endurance® Doors, “so more homeowners than ever are turning to online reviews for reassurance before they buy. That is why we have partnered with our installers to develop a strong online reputation.
“Reaching the 3000-review milestone on Trustpilot is a huge achievement but of course to help boost sales, they need to be positive! Of these 3000 independent consumer reviews Endurance® Doors has been awarded the maximum five out of five stars by 88%. This puts us streets ahead of the competition as we are the only large-scale fabricator to achieve 5-stars, let alone achieve the highest rating in so many reviews.
“There are a few reasons our online rating is so high. The first is that we deliver excellent quality products that stand the test of time with their solid timber core, heat reflective foiled skins, high-end hardware and moisture barrier.
“Secondly, we can only achieve these ratings working with our Installer Partner Network. We only work with installation businesses that offer an exceptional customer experience. And finally, we maintain control over the distribution of our product to ensure our high standards are not compromised.”
Scott explains how its online reputation helps its installers: “Our online reputation is a potent sales tool that can be wielded by our Installer Partner Network. It helps to build trust with their homeowner customers, positions them as a business that sells great quality products and ultimately increases their conversions and profit margins, and supports their growth.
“We want to see our installers sell more composite doors because their success feeds into the achievements of our own business.
“There are also a lot more challenges when it comes to selling to consumers now than there used to be, so we want to do everything we can to support our customers to grow their sales in the new landscape. This includes building a powerhouse of positive online reviews to develop trust and recognition in the brand, as part of our wider ‘Together, We Grow’ campaign.”
