Safeware has won Promotional Campaign of the Year at the prestigious G25 Awards, recognising the outstanding success of its launch into the wider fenestration market. It marks a defining moment for the long-established hardware specialist, which earlier this year began expanding its offer beyond Epwin Window Systems’ fabricator network, opening the brand up to the wider industry.
Safeware’s award-winning multi-channel campaign was centred around its debut at FIT Show 2025 and rapidly established the brand as a visible and credible hardware partner. By delivering a confident identity, strong messaging and a tightly coordinated presence across every customer touchpoint, Safeware achieved remarkable traction in just a matter of months.
In presenting the award, the organisers stated: “The Judges were impressed with the results for this winning campaign in such a short space of time.”
The promotional campaign was backed by exceptional metrics. Website traffic increased by 527% between April and June 2025, leads and enquiries rose by 325% between February and June 2025 and at FIT Show more than 240 valuable conversations took place with 69% of contacts requesting direct follow-up activity. Social media impressions also surged by 2,814% across the same period.
Rob Hartill, Commercial Director at Safeware, said: “To win Promotional Campaign of the Year is a milestone moment for everyone involved and reflects the incredible progress we have made in a very short space of time. Our goal was to showcase the qualities that have always defined Safeware, including our consultative approach, reliability and breadth of hardware choice and to introduce those strengths to a much wider audience. This recognition proves just how strongly that message has resonated across the industry. We are thrilled.”
Gerald Allen, Head of Marketing at Epwin Window Systems, added: “This achievement reflects a collaborative effort that pushed creative and marketing boundaries to deliver a campaign of real strategic importance. We are delighted that the judges recognised both the ambition of the campaign and the speed at which it was delivered.”
With over 35 years of proven performance behind it, Safeware is now firmly positioned as a dynamic hardware partner for the full fenestration market and this G25 Award win marks the beginning of an exciting new chapter.
