Steve Collett, Sales Director at Dekko Window Systems, explains why the demand for premium flush sash windows is only going one way – up.
You could be forgiven for thinking that doom and gloom is all that lies ahead for installers, especially if you were at the recent Glazing Summit, where the conversation leaned heavily towards economic pressure, tightening margins, and uncertainty in the market.
But let’s take a step back. Because while it’s true that the market has become more competitive, it’s also true that the right products are still selling and selling well.
At Dekko, we’re seeing that very clearly. The Residence Collection, in particular, is flying out the door and across the board installers are telling us they want to push more out.
Why is this the case? Well, Residence 9 (R9) and Residence 7 (R7) let installers tap into that flush sash window demand, especially when homeowners are looking for premium, low-maintenance alternatives to timber or aluminium.
Installers are under pressure to differentiate; to offer premium, high-performing products that meet homeowner expectations and the Residence Collection delivers on every front. Offering the Residence Collection also allows them to serve both traditional and modern markets.
R9 is a high-end product for high-end projects, and perfect for installers working on heritage and conservation projects. It delivers that authentic, timber-look that homeowners want, thanks to features such as deep profiles, mechanical joints, and heritage detailing. And, of course, it does all this without the maintenance headaches that come with real timber.
While R9 has always been a go-to product for installers, R7 has seen a notable rise in popularity, especially among those looking for a sleek, modern flush sash solution. Our ability to supply R7 fully graf welded gives it a seamless, contemporary finish that’s proving a strong alternative to aluminium. It’s no surprise that R7 is turning heads with homeowners and giving installers something new and exciting to offer.
At the end of the day, homeowners want style, performance, and peace of mind while installers want products that sell, and right now that means the Residence Collection.
Dekko Window Systems is one of the UK’s leading fabricators and a trusted Residence Collection partner for over a decade.
Visit www.dekkowindows.com for more information.
